lana Travel came to us with a problem: customers weren’t trusting the brand, and sales were suffering. Our mission? Build a bold, memorable identity that inspires confidence.
We reimagined the brand from the ground up, creating a story centered on freedom and exploration. The barn swallow – a migratory bird – became the symbol of travel, while a vibrant color system was introduced to clearly define sunny vacations, trips around Europe, and future services like airline tickets.
Hand-drawn illustrations and a fresh visual style brought authenticity and personality to the brand, making Ilana Travel a name customers can trust.
Ilana Travel offers premium and also budget friendly vacations and trips in Europe. Also has plans on selling airplane tickets in the near future. To not confuse the costumers, we decided to separate each field into it’s own category – by color.
For a more authentic touch, we hand-drawn some illustrations, and also defined a visual style for future ones.
Designed with love, care and Raw Creativity at RawCactus® Studio c/o Marius Grigoriu.
